Michael LaFido

Realtor and Best-Selling Author,
Vice President of Marketing Operations
ERA Team Feinstein – Hinsdale

Author of the best-selling book “Cracking The Real Estate Code” and founder and creator of the nationally recognized Verified House home seller advantage program, Michael LaFido is a top-producing Realtor and real estate consultant who manages some of the most cutting-edge selling systems in real estate today – and such has been his success, in fact, that he has to be watchful of his systems.

“I am very guarded of our selling system, because other agents have secretly tried to discover our methods,” LaFido says. “Our systems are so advanced, I’ve had licensed Realtors hire me to sell their own home!”

Backed by market research, LaFido’s system, which he developed by interviewing and shadowing the country’s top-performing Realtors over a six-year stretch, consistently outperforms the market average, with some of his clients netting 18 percent more on their home sales. And in the last year alone, LaFido has spoken at Century 21’s national convention and the Realtors Conference & Expo about real estate marketing.

But not all of LaFido’s success can be attributed to marketing. Not only does he invest considerably in professional staging, but he also implements a 201-point marketing plan with all of his properties to ensure that his listings attract only the most eager, qualified buyers.

In the end, LaFido says, getting homes sold fast and for top dollar comes down to proven and
repeatable marketing systems.

“Finding a real estate agent who thinks outside the box, makes a home stand out, is an aggressive
marketer and an effective communicator is very difficult these days,” he says.