Surveys

Did the pandemic force tech-averse agents to get with the times and up their tech game? It could be, considering that 2022 is the first time in two years that technology hasn’t been the No. 1 category in which brokers would like to receive training, according to our 2022 Truth About Agents survey.

Managing brokers are more closely considering commission splits as a recruiting tool, according to our 2022 Truth About Agents survey, with 43% saying it’s the most effective way to attract new talent.

Find out what agents think the top marketing challenge of 2022 will be in our 2022 Truth About Agents survey.

Are Chicago agents happy with their teams? Has joining a team helped them grow their business? Find out in our 2022 Truth About Agents survey.

Millennials almost caught up to Gen X as the top homebuyer in this year’s Truth About Agents survey, representing 38% of clients of agents surveyed. Gen X still maintained its lead as the top homebuyer generation at 41%.

Agents who are planning on moving to a new brokerage said higher commissions were the biggest motivator (28%) in our 2022 Truth About Agents Survey.

Women agents continued to dominate men by a two-to-one margin in our 2022 Truth About Agents survey.

Check out how Chicago Agent readers responded to our Lending Survey, including the challenges that clients are facing with financing.

@properties Christie’s International Real Estate has released the findings of a new survey focused on brokerage technology.

In the Midwest, 96% of agents surveyed said buyers outnumber sellers, the highest percentage of any region in the nation.