Improving Your Business
Stories, articles and advice aimed at improving your business
According to the National Association of Realtors 2017 Member Profile, 69 percent of Realtors report having a Facebook page for their business. But agents who use Facebook to market themselves may be concerned about upcoming changes to the site’s
New apps and programs that aim to disrupt the real estate industry are launched so frequently that it can be difficult for agents to keep up. It can be even more difficult to identify the latest tech trends and
There are a lot of good reasons why agents should consider creating and starting a real estate team, one of the most being to create mutually beneficial partnerships that allow everyone to take a “divide and conquer” approach.
Agents have to perform a delicate balancing act each day: planning open houses and showings, communicating with their current clients, generating leads and staying up-to-date on changes in the housing market. But one of the biggest challenges is also
Virtual reality is the next revolutionary topic for 2018 in the world of real estate, Coldwell Banker found in a recent survey of 3,000 homebuyers. The new survey, conducted by Harris Poll, showed the desire for VR home tours,
The end of 2017 is fast approaching, marking a time when most think back on everything that happened in the past year and set New Year’s resolutions to have an even better 2018. Whether you resolve to call your
Real estate tech company Compass announced it received a $450 million investment from Japanese company SoftBank Vision Fund on Dec. 7. This investment stands as the largest real estate technology investment in U.S. history and brings the total capital
Leaving a lasting impression on your clients goes beyond buying a dapper suit and driving a shiny car. Instead, homebuyers these days are going beyond outward appearances of real estate agents and prioritizing their values. To classify what homebuyers
With homebuying confidence on a steady descent since August, it’s clear the high prices of homes are affecting both buyers and sellers across the country. According to ValueInsured’s Modern Homebuyer Survey, 79 percent of homeowners believe that now is
The frantic spring and summer buying season often leaves agents dreaming about a winter slowdown so they can take a break, kick back and relax. But don’t take advantage of the slow season too much: Once you recharge a
Renters who are looking for a new place to live now have another option to find their next home: Facebook. The social media network announced its partnership with Apartment List and Zumper to add available rental units to Facebook
One of the main hurdles agents have to overcome on a regular basis is having their listings seen by the people who are most likely to be interested in it. While previous wisdom was to get the ad in
The frantic spring and summer buying season often leaves agents dreaming about a winter slowdown so they can take a break, kick back and relax. But don’t take advantage of the slow season too much: Once you recharge a
Airbnb is getting more involved in the real estate industry, as it recently announced its partnership with Newgard, a Florida developer, to create a new residential rental complex called Niido. Located in Kissimmee, Florida, the multifamily building includes 324
Millennials are interested in smart homes, and are willing to pay more for them. Because these 18- to 35-year-olds represent the first generation born into the digital age, they are thought of with negative connotations like laziness and vanity.
Now that August has passed and the real estate industry is recovering from a dizzyingly busy summer, it’s time for agents to brush up on industry fundamentals, such as safety. September marks the beginning of Realtor Safety Month from