Improving Your Business

Stories, articles and advice aimed at improving your business

What the recent Facebook feed changes mean for agents

According to the National Association of Realtors 2017 Member Profile, 69 percent of Realtors report having a Facebook page for their business. But agents who use Facebook to market themselves may be concerned about upcoming changes to the site’s

Four real estate tech companies agents should watch

New apps and programs that aim to disrupt the real estate industry are launched so frequently that it can be difficult for agents to keep up. It can be even more difficult to identify the latest tech trends and

The best ways to build a real estate team

  There are a lot of good reasons why agents should consider creating and starting a real estate team, one of the most being to create mutually beneficial partnerships that allow everyone to take a “divide and conquer” approach.

5 time-saving tips for real estate agents

Agents have to perform a delicate balancing act each day: planning open houses and showings, communicating with their current clients, generating leads and staying up-to-date on changes in the housing market. But one of the biggest challenges is also

Virtual reality revolutionizing real estate for homebuyers

Virtual reality is the next revolutionary topic for 2018 in the world of real estate, Coldwell Banker found in a recent survey of 3,000 homebuyers. The new survey, conducted by Harris Poll, showed the desire for VR home tours,

Have you made your real estate resolutions yet?

The end of 2017 is fast approaching, marking a time when most think back on everything that happened in the past year and set New Year’s resolutions to have an even better 2018. Whether you resolve to call your

Compass gains $450 million in real estate tech investment

Real estate tech company Compass announced it received a $450 million investment from Japanese company SoftBank Vision Fund on Dec. 7. This investment stands as the largest real estate technology investment in U.S. history and brings the total capital

Five words that describe every top agent

Leaving a lasting impression on your clients goes beyond buying a dapper suit and driving a shiny car. Instead, homebuyers these days are going beyond outward appearances of real estate agents and prioritizing their values. To classify what homebuyers

The top 5 trends homebuyers will regret

With homebuying confidence on a steady descent since August, it’s clear the high prices of homes are affecting both buyers and sellers across the country. According to ValueInsured’s Modern Homebuyer Survey, 79 percent of homeowners believe that now is

How agents can take advantage of the slower seasons

The frantic spring and summer buying season often leaves agents dreaming about a winter slowdown so they can take a break, kick back and relax. But don’t take advantage of the slow season too much: Once you recharge a

Facebook partners with Apartment List, Zumper to provide rental listing service

Renters who are looking for a new place to live now have another option to find their next home: Facebook. The social media network announced its partnership with Apartment List and Zumper to add available rental units to Facebook

Homesnap, Waze partner to create geo targeted listing ads

One of the main hurdles agents have to overcome on a regular basis is having their listings seen by the people who are most likely to be interested in it. While previous wisdom was to get the ad in

Winter real estate blues? Take our cues

The frantic spring and summer buying season often leaves agents dreaming about a winter slowdown so they can take a break, kick back and relax. But don’t take advantage of the slow season too much: Once you recharge a

Airbnb dips its toes into real estate with branded apartments

Airbnb is getting more involved in the real estate industry, as it recently announced its partnership with Newgard, a Florida developer, to create a new residential rental complex called Niido. Located in Kissimmee, Florida, the multifamily building includes 324

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Millennials want smarter homes over starter homes

Millennials are interested in smart homes, and are willing to pay more for them. Because these 18- to 35-year-olds represent the first generation born into the digital age, they are thought of with negative connotations like laziness and vanity.

Realtor Safety Month: Tips for staying safe on the job

Now that August has passed and the real estate industry is recovering from a dizzyingly busy summer, it’s time for agents to brush up on industry fundamentals, such as safety. September marks the beginning of Realtor Safety Month from

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