Chicago is one of the many cities identified as “power markets” by Coldwell Banker’s Global Luxury program, a distinction that didn’t surprise Dawn McKenna.

NAR’s Home Buyers and Sellers Generational Trends Report is full of facts and figures, but we’ve focused on a topic that may be especially close to the hearts of agents: what buyers from these various generations think of you.

Agents could be forgiven for feeling a little whiplash from the market predictions over the last quarter or so. First, economists warned them to brace for rocketing interest rates, but with recent remarks from the Federal Reserve, some are

As 2018 winds down, so too have several leading indicators of home sales activity: New and existing home sales, builder sentiment, price growth and more have taken a turn for the worse in the closing months of the year.

Heading into the winter months, many Americans are seeing the housing market cool off. According to ValueInsured’s Q4 2018 Modern Homebuyer Survey, 75 percent of Americans believe their local housing market is cooling off. Additionally, 67 percent of those

New construction homes continue to attract buyers as 38 percent of total buyers considered buying a newly constructed home over the past year, according to a report released by Zillow Group. However, only 11 percent purchased one. What has caused

There is no one-size-fits-all way to help people buy and sell homes. Depending on what stage of life they are in, the needs and preferences of the client will change entirely. Buying or selling a home can be a

As the baby boomers gracefully round into their golden years, Trulia found that the already strained housing market tightens a bit further as they hold onto their homes into retirement. Defined as the population born between the years of 1945 and 1964, aging the seniors

There are already approximately 100,000 Gen Z homeowners and that number will only continue to increase. While they share some concerns with earlier generations about affordability, 83 percent of Gen Z see themselves entering the real estate market within

Neighborhood amenities can make a difference on how much buyers want a specific home, and there is one amenity that seems to have a larger impact on home values than any other – Starbucks locations. A recent study by

The homeownership rate among minorities continues to increase, but there is still some progress to be made, according to the National Association of Home Builders. The homeownership rate among all minority groups in the second quarter of the year

Millennials have turned out to be the largest generation in history, but surprisingly, they make up the smallest percentage of U.S. homeowners among all generations. Although most millennials, those ages 18 to 34, have reached their peak homebuying years,

In recent years, baby boomers are accounting for a smaller portion of the homeowning population, currently just 25 percent, and a new report finds that they typically prefer not to take advantage of the technology available to streamlines the

At just over 64 percent, the national homeownership rate among U.S. adults remains stubbornly low. For young adults between the ages of 25 and 34, the rate is even lower than it was less than a generation ago, but

To make ends meet while saving up for a down payment, cash-strapped millennials are getting creative. A Redfin survey of 2,000 millennial homebuyers (age 24 to 38) found nearly four in 10 took on a second job to accrue

Vacation homes often provide people with the best of both worlds: live where they work and have the option to visit their dream destination whenever they please. Many are finding a way to do both. Turning a vacation home