“Many people have negative perceptions related to affordable housing; however, my goal was to determine why and create a new narrative that the Realtor community could embrace to be more proactive and intentional about creating pathways to homeownership for all.” — Tracey Royal, President, Women’s Council of Realtors, Illinois

Despite the inventory and credit challenges, Latinos are driving homeownership growth. The Urban Institute projects that this trend is only going to continue, with Latinos expected to make up 70% of homeownership growth between now and 2040.

The smartest of us all turn to our peers. How are each of us innovating and adapting our brands and our systems?

“Don’t lose our in-person connections. Because as Realtors, that’s what our business is all about… the people.” — Chris A. Studebaker, CEO, REALTOR® Association of the Fox Valley, Inc.

“If the past year has proven anything, it is this eternal truism about real estate: There’s always a market.” — Jeff Lasky, CEO, North Shore-Barrington Association of REALTORS® (NSBAR)

“In today’s market, finding new approaches to put the twinkle in the seller’s eye is key.” — Jim Haisler, Chief Executive Officer, Heartland Realtor Organization

“Let’s continue to work with Illinois Realtors on favorable public policies that benefit homeowners and enhance affordability and fairness in housing.” — John Gormley, CEO, Mainstreet Organization of Realtors

“Housing availability, fairness and equitability. Sounds obvious. But it’s been hard to achieve.” — Jeff Baker, CEO of Illinois Realtors.

“I’m sorry” — it’s a simple but powerful statement. An apology not only acknowledges wrongdoing, but provides a platform to begin to move forward.