Industry veteran Tripti Kasal has joined the Chicago-based Leading Real Estate Companies of the World® (LeadingRE) in a newly created position: senior vice president, member engagement.

In this role, Kasal will head LeadingRE’s U.S. membership services team, increasing member engagement across all the global network of 550 real estate firms. In particular, she’ll focus on matching members with resources from LeadingRE’s Solutions Group, a collection of technology, marketing, insurance, and other service providers.

Kasal has over 25 years of real estate experience, having worked in many aspects of brokerage operations: program management, team development, market research and analysis, sales management, revenue generation, commercial real estate, new-development marketing and vendor management. Most recently, she spent 10 years at Baird & Warner, a LeadingRE member firm, as senior vice president, regional manager for the Chicago metro area.

“We are thrilled to welcome Tripti to this role. The depth of her brokerage experience is matched by her enthusiasm for helping our members succeed in this evolving marketplace,” COO Kate Reisinger, CRP, said in press release.

Kasal herself looks forward to “the consultative nature” of the job. “Each member has unique goals, challenges, and opportunities. It is our team’s job to understand how LeadingRE can best support them,” she said. The opportunities are endless.”