Guaranteed Rate has teamed up with the National Hockey League and U.S. Figure Skating to become the official mortgage partner of both entities.

The retail mortgage lender secures a number of exclusive marketing rights under the two separate partnerships, which will put the Guaranteed Rate’s brand in front of millions of fans at NHL and U.S. Figure Skating games and events, according to the company.

“Becoming the NHL’s Official Mortgage Partner is a great opportunity for Guaranteed Rate to build upon our momentum,” Guaranteed Rate Chief Marketing Officer Steve Moffat said in the press release. “This partnership connects us with millions of hockey fans across the country to help them achieve their homeownership goals, while tapping into the amazing excitement and passion they have for the sport.”

The company is also sponsoring U.S. Figure Skating’s National Get Up Day on Feb. 1, which shows young figure skaters the importance of hard work and perseverance.

“Guaranteed Rate stepped up as the title sponsor of Skate America at an important time for our organization this past October, and now they’re stepping up again to partner with us on some of the organization’s most important initiatives,” Chief Marketing Officer Ramsey Baker said. “In addition to supporting our efforts in the area of diversity, equity and inclusion, Guaranteed Rate’s new ‘Believe You Will’ campaign is a perfect fit to be showcased as part of National Get Up Day, which continues to inspire resilience for all on and off the ice.”