Today’s homebuyers have more choices than ever when it comes to buying or selling a home. The internet and popular portals like Trulia and Zillow provide rich veins of data for the prospective homebuyer, including information about neighborhoods, schools, restaurants, walkability scores and more. There are tutorials for prepping a home to sell and guides designed to help consumers find the home they want at a price they can afford.
Consumers are growing accustomed to doing much of the research and initial legwork that might have previously fallen to the agents. In 2016, 44 percent of homebuyers began their property search by looking online, according to the National Association of Realtors’ 2017 report Real Estate in a Digital Age. Typical homebuyers looked at websites and mobile apps featuring listings, photos and information about the purchasing process before getting in touch with an agent. In previous decades, newspaper searches and personal connections were primary means of finding new homes.
In an industry that has been so strongly affected by digital technology, agents have to show their value to their clients in many different ways. Creating sound strategies for navigating the search process, negotiations and the details that come before the signing is completed can give agents a boost in proving their value to clients and developing professional relationships that could stretch well into the future.