ARE YOU MARKETING YOUR REAL ESTATE BUSINESS EFFECTIVELY?
Many real estate agents today invest a lot of time and money on leads from popular real estate search websites such as Realtor.com, Zillow and Trulia but don’t realize how much their business can grow if they invest more in past and existing clients! It can cost agents six to seven times more to acquire a new client than it does to keep an existing one in which their efforts should focus more on marketing to past clients.
To be successful at lead generating, we feel it is very beneficial to put systems in place that will create consistency when working your database. At Main Street Real Estate Group, we coach our agents specifically on the importance of systematically marketing in different ways to past/current clients, people they have met and people they have never met. As a real estate agent you should always be dedicated to how you are going to keep in touch or stay in front of clients without being overwhelming. The key to a successful real estate marketing approach is to always keep in touch with engaged leads and past clients. It’s not always just about just reaching out to past clients but effectively connecting based on the relationship made with your client.
Here are some of great suggestions that are very similar to what we coach our agents on from a REALTOR®Mag article!
Relationship Management: 7 ways to keep in touch with past clients
1. DELIVER SOME NEWS THEY CAN USE
2. OFFER AN UNUSUAL GIFT
3. MAKE YOUR CARDS MEMORABLE AND PERSONAL
4. GIVE THEM A CALL
5. FOLLOW UP WITH A SURVEY
6. MAKE A SOCIAL NETWORKING CONNECTION
7. GET CREATIVE
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