Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Brooke Daitchman, an agent with Dream Town Realty, for her ways to keep in touch with past clients.
I like to keep in touch with my sphere in a lot of different ways. I think with the “changing” times, we have to be cognizant of how specific people like to communicate. Some of my younger clients, for instance, only use email and are not really into the phone.
With social media, this takes on a new component. Back when I started, brokers always encouraged agents to call, call, call your clients. While I think this tends to be true for some of my past clients, I also think others prefer other more new-age outlets, like social media and email; I have sold a property to a client without ever speaking to them once on the phone, and I have also sold a property to a client with them only seeing it on Skype. I think its good when you can read that client and what they prefer.
There are so many ways to stay connected with old clients, including:
- Sending hand-written notes or small gifts via snail mail
- Taking past clients to a Cubs game or out to dinner
- Throwing little gatherings for clients to enjoy a cocktail or a bite to eat
- Sending them market updates about their properties
Additionally, I always send consistent mailings and info to my clients on a regular basis, say 20 times a year; that way, they never forget who you are.
A lifelong Chicago and North Shore resident, Brooke is a real estate agent for Dream Town Realty in Chicago, where she has been recognized as a CAR top producer for the last six years. A former marketing professional with Jim Beam Brands, Brooke previously worked with one of Chicago’s top-ranking sales teams, which sold more than $90 million in 2007-08.