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The Best in Real Estate Tech: Helping You Stay Ahead of the Tech Game

by Chicago Agent

Best App/Software for Showings

Winner: ShowingTime.com

As the name simply implies, ShowingTime provides software specifically focused on helping agents handle showings. Lance calls it “very well respected in the industry,” and Price says it “has a great analytics and mobile platform.” Dollinger says ShowingTime is “affordable for almost everyone, has coverage directly integrated with MLSs across the nation and continues to refine the product every year.” Programs offered include the ShowingTime Appointment Center, which answers calls as if from your office; LeadCoordinator, which functions as a virtual staff for managing prospect calls and general inquiries; ShowingTime Analytics, which provides reporting tools for measuring showing benchmarks; ShowingTime for the MLS, which functions as an online request system for MLS websites; LeadAlert, which captures buyer showing requests from your website; and ShowingDesk, which is intended for front desk functions.

Price: Prices vary; demos available online.

Where to buy: www.showingtime.com

Best Lead Gen Software

Winner: BoomTown

BoomTown’s suite of programs are designed to be highly adaptable to many kinds of real estate operations, from single agents to entire brokerages. Branding options are available through a design library, and automated marketing tools provide the means to reach out to potential leads. Automated data sorting and analytics services free agents to cultivate their leads and build relationships with clients. Dashboard tools can track interaction, while mobile options allow agents to respond to leads using tablets or smartphones. According to Dollinger, “BoomTown has long been considered the ‘Gold Standard’ of lead generation for good reason. First of all, they offer killer mobile-optimized websites with all the bells and whistles you’d expect. Second, their integrated backend CRM allows you to schedule automatic follow-ups, track communication and see users’ activity throughout your site. Best of all, they can handle all your PPC, Adwords, content generation and Facebook spend for you so you can focus on selling homes. Last, their user community is one of the most rich I’ve ever seen, providing tips and insight from fellow BoomTown users across the nation.” Lobb essentially agrees with that sentiment, calling it an “elegant solution for brokerages and teams to manage, generate and nurture leads.”

Price: Contact company directly; some demos available.

Where to buy: Boomtownroi.com

Best Open House App

Winner: Open Home Pro

Winning for the fourth time, Open Home Pro lets you run all of your open houses from Apple or Android interfaces. The app’s functions include the ability to create listings pages, manage walk-ins, follow up with leads and export data to Microsoft Excel or a CRM system. You can run slideshows, ask buyers to sign in on your mobile device and even send thank you messages after the open house. Price praises it for “its strong mobile-first platform for managing open houses. It also features automated follow-up with great social integration, and a freemium version to test it out before upgrading to the very affordable, feature-rich premium platform.” And Hata likes it “because of its flexibility to add relevant content from the MLS before an open house starts. Pro-tip: Get people to SIGN OUT rather than sign in. Signing out means you’ve built some rapport with a potential prospect.”

Price: A free version is available, and upgrades start at $14.99.

Where to buy: Available at iTunes and Google Play

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