Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Rosa Bueno, a broker associate with United Real Estate in Chicago, for her simple ways to keep in touch with past clients.
8. Most of my business is by referral, and keeping in touch with my clients is critical. So, I make sure I become the authority and go-to person by giving them valuable information that pertains to their home and community.
7. The first year after their purchase, I make sure I send them a message reminding them to take their HUD1’s to their tax preparer, to make sure they dont miss any deductions.
6. I remind them to check and make sure they are receiving the homeowner exemption after they have lived in their property for a year.
5. I keep track of the tax re-assesment deadlines in the counties and townships I sell the most in, and send email reminders on where to go to appeal their real estate taxes.
4. If my clients are elderly or near retirement, I make sure I advise them on applying for the senior exemption and senior freeze. If they become disabled, there is also an exemption for that.
3. I have a lot of boomerang buyers coming back to homeownership after a short sale, foreclosure or bankruptcy. I make sure I track them and pair them up with a loan officer that will advise them and get them ready to purchase again.
2. Every Christmas, I actually handwrite notes to each one of my clients; it gets hard after your database grows, but nothing replaces a personal note. I let them know how the market is in their area, and I remind them to call me if they have any questions.
1. With social media, its now easier than ever to keep in touch, so I make sure I have plenty of relevant real estate information on my business page.
Rosa Bueno is a broker associate with United Real Estate in Chicago who specializes in short sales, REOs and other kinds of distressed sales. A seven-year veteran of the industry, Rosa has vast experienced in real estate, including: a Five Star Institute certified in short sales and REO; a CDPE; an SFR; a CIPS; a TRC; and a CNC. She has also started her CCIM designation classes.