Millennials & Baby Boomers: How to Appeal to All Generations

by Jason Porterfield


The Edgebrook neighborhood on Chicago’s Northwest Side is a quiet part of the bustling city. Situated amidst several forest preserves and surrounded by similarly bucolic neighborhoods, it has a settled, small-town feel marked by active community groups and involved residents.

Nicole Flores lives there, sells real estate there for Baird & Warner and keeps herself involved in the community. She knows the area well and extends her knowledge to surrounding neighborhoods, including Sauganash, Edison Park and Norwood Park. She has helped guide new residents into these communities, where excellent public schools attract a growing number of younger families and the neighborly atmosphere brings in older folks.

Handling clientele of different generations is nothing new to her as she works to situate them in a home that fits their needs. She quickly adapts to communicate in a way that is comfortable to them. She makes notes about each client so she knows who likes to receive texts and who would prefer an email or a call. She stays up to date on the technology and willingly communicates digitally.

In her experience, many Baby Boomers and some senior citizens are quite comfortable with email, but every now and then a client throws a curve and she has to adapt. When such situations come along, she takes them in stride, realizing that not everyone has yet adapted to today’s seemingly normal tech-savvy ways of doing business.

“I have a client now who has no technology and I have to snail mail him listings as they come on the market,” she says. “I tell him, ‘By the time it arrives in your mailbox, the listing will be sold.’ Agents have to understand and adjust for people who are not going to get an email. You have to prepare some things for clients and deliver them in person, if need be.”

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