Trulia to Directly Syndicate MRED Listings

by Chicago Agent

Trulia, as part of a new partnership with MRED, will directly list the MLS' 100,000 listings.

Trulia has just announced a partnership with Midwest Real Estate Data (MRED) to directly syndicate more than 100,000 MRED listings in Chicago, northern Illinois, southern Wisconsin and northwest Indiana through its site.

MRED is the largest MLS in the country based on listing volume, serving nearly 8,000 real estate offices and 40,000 real estate professionals. Their listings will now be seen by the more than 20 million home buyers and sellers that visit Trulia each month.

Russ Bergeron, MRED’s CEO, said accuracy was the goal in the MLS’ partnership with Trulia.

“The distribution of inaccurate listing data is an industry-wide problem. We believe the best way to eliminate data inaccuracies is to directly send the data, as directed by our listing brokers who have opted into Trulia, to where consumers are searching,” Bergeron said. “We chose to partner with Trulia first because of their industry-friendly Trulia Data Pledge. We are confident that Trulia is going to protect our data and fairly represent our listings.”

As part of the agreement, Trulia will abide by the guidelines established by the Trulia Data Pledge for listing syndication that was launched in January of this year.

Georg Gerstenfeld, Trulia’s vice president of business services, also spoke to the accuracy of MRED’s data in comments about the partnership.

“By proactively syndicating for their membership, MRED will ensure a higher level of data accuracy making it easier for their members to maintain accurate listing information online and ultimately help their members connect with more buyers and sellers to close more transactions,” Gerstenfeld said. “We have a very large transactional audience and MRED understands that connecting our audience with the most up to date and accurate information provides their real estate professionals with the best opportunity to close deals.”

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