Paul Martis

Co-Chair MORe Commercial Investment Committee, Broker, Coldwell Banker Residential Brokerage

What issues should agents focus on the most in 2012? How will MORe help them do this? Technology and their CORE – competencies, organization, resources and evaluation. MORe will help with its career program development and cross discipline strategies for residential, commercial and international.

What are the top five things agents should prepare for in 2012? Continued challenges within the profession, new, mobile-based technologies, advanced marketing tools, enhanced MLS resources and an increase in international customer opportunities.

What will be the best opportunities next year where agents can increase their businesses? International buyers and commercial referrals.

Where do you see opportunity decreasing? Short sales.

Do you think there will be any more association acquisitions next year? No, I haven’t heard of any discussions regarding association acquisitions in 2012.

What is MORe planning for 2012? The merger with RANWC was completed in October 2011, and the board of directors is likely working on several key areas as it moves the association forward into 2012. I would expect it is very busy setting priorities to timely meet the needs of all its agents.

What goals have you set personally in your business? I’d like to continue to grow my Oak Brook team of commercial Realtors and continue to develop my own CORE.

What are Coldwell Banker’s goals? I expect Coldwell Banker will continue to promote its expertise in national and international real estate markets and provide the resources we need to be successful.

Will there be any big changes next year? Hopefully, we will all meet our 2012 goals.

What is MORe doing to help agents next year? Satellite feeds to all their offices for select live educational seminars.

How do you plan to grow your business? I plan to increase my marketing reach to include international and commercial by using best practices for social media, monitoring business website activity and re-evaluating team strategies each quarter.

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