Coldwell Banker knows how to give back to its agents. The company recently treated its top 2 percent of producing agents to a unique business retreat, otherwise known as the President’s Club, that included a number of nationally renowned industry speakers, a message from CB’s president and COO and various leisure activities.
The President’s Club retreat took place in Lake Geneva, Wisconsin, at the Grand Geneva Resort and Spa. Agents that qualified for the club were engaged in dynamic breakout sessions focused on methods to grow their business, and also received real estate market updates from CB’s President and COO, Fran Broude.
“We place high value on celebrating our agents’ successes and providing opportunities for them to grow their businesses,” said Broude. “They are the leaders in our company as well as the overall marketplace, and their insight is invaluable, especially in today’s challenging real estate market.”
Coldwell Banker surveyed members of the President’s Club prior to the retreat on which tools and strategies they utilize in their practice, and received an overwhelming response that habitually increasing knowledge and skills to provide the best possible consumer experience has been the key to their successes.
Coldwell Banker identified a number of business strategies that were common among the agents; 70 percent of President’s Club members utilized a tablet of some sort, nearly 75 percent shoot listing videos and 80 percent recommended using social networks in various ways to connect with their clients.
Coldwell Banker aspires to be on the forefront of technology by providing agents with various tools, including properly formatted mobile sites and educational seminars for social networking sites. Though the role of technology in business has significantly increased over the years, core business practice hasn’t — something Coldwell Banker understands. The leading source of business for agents continues to be, as it always has been, from word of mouth and client referrals.