Marketing through social media platforms — including Facebook — is constantly on the rise, and effectively impacting businesses of all kinds, including real estate.

Over 500 million worldwide users, and over 200 million mobile users utilize Facebook. The social media phenomenon not only effectively allows people to reconnect or connect, but the site also has bright possibilities for anyone looking to have ads with a widespread reach.

According to CheckFacebook.com, Facebook demographics show the 65-plus age group as the most frequent users, the 25-34 age group comes in second place, followed by the 35-44 age group.

As Realtors work to build and expand their client base, they may consider the hidden gold mine that is Facebook, which may offer a great opportunity to reach somebody in the housing market.

Facebook currently boasts 346.4 billion impressions in the first quarter of this year, and 31 percent of all U.S. ad display impressions, according to AgentGenius.

In the current economy, investing in a fairly low cost ad may be just the thing to get the attention of potential clients.