Chicago Agent’s Survey Says

by Chicago Agent

There is a lot of speculation as to what makes a top producer. What’s the secret? Support from the brokerage? Working more hours? We surveyed readers, including top producers, to find out what they think ultimately contributes to the creation of a top producer.

“Sellers and buyers don’t care a whole lot really as to ‘what you know’ until they know you care about them. Trust and honesty are so huge here!”

“I believe that top producers are that because they network better, use their time more efficiently and focus.  Its nothing magic — I meet high volume agents with a variety of styles and talents. It’s a matter of consistency and focus, which we all need to work on.” NICK LIBERT, EXIT STRATEGY REALTY

“Top producers are experts at networking with potential buyers, sellers and other business professionals to consistently gain new business through referrals. You can spend a fortune on advertising yourself, but at the end of the day, your core business is referrals and networking.” DAVID JAFFE, COLDWELL BANKER

* The information above stemmed from responses to a Chicago Agent survey sent out to our readers FROM JAN. 6-FEB. 9, 2011.
Copyright 2011 Agent Publishing LLC


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  • Bob Corcoran says:

    Top producers are the same year after year because they understand the concepts of business. They plan there work and then DO IT. The best thing you can do is focus on Dollar Productive Activities (DPA. For an agent that is listings, prospecting, selling and negotiating. You should do that 80% of your work day.

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