Christine Lutz, a seasoned industry veteran with over 20 years of experience, brings a wealth of expertise to DMG Development Sales & Marketing, Dawn McKenna Group, Coldwell Banker Realty.
Lutz supports developer clients by navigating the complexities of new construction sales, maximizing visibility and profitability. Her career, sparked by her mother’s involvement with a Chicago development company, spans over 55 residential development projects in multiple states, including: Illinois, Florida, Texas, Minnesota, Louisiana, Wisconsin, Missouri and Utah. Lutz’ nationwide reach makes her an ideal fit for the Dawn McKenna Group.
At DMG Development Sales & Marketing, Lutz uses her extensive experience in marketing and luxury sales to advise developers and lead projects on a national scale. “I’m committed to guiding the team towards success, enriching each new assignment with valuable insights,” she says.
With a strategy of pairing global reach with local experts in feeder and destination markets, DMG ranks No. 3 in the nation within Coldwell Banker. The team expanded in 2017 to Chicago’s Gold Coast and the prestigious 5th Avenue in Naples, Florida. Success soon followed in 2019 with the establishment of DMG offices in the exclusive North Shore suburbs of Winnetka and Lake Forest. In 2022, DMG added the prestigious vacation/second home markets of Harbor Country, Michigan/Indiana and in 2023, Park City, Utah, and Lake Geneva, Wisconsin.
Dedicated to excellence in the rapidly evolving landscape of new-development sales, Lutz has successfully overseen the sales and marketing of new developments representing over 7,000 units and sales of approximately $4 billion. Her strategic approach merges thorough market analysis with innovative sales strategies, ensuring each project’s success from concept to closing. Recognized for her leadership skills, Lutz has managed up to 35 professionals, implementing best practices and continuously refining processes to meet changing market conditions.
