Real estate fell into LaToya Moore’s lap when she purchased a multiunit property for her mother in 2015. After her mom passed away in 2017, Moore turned that property into Airbnb vacation rentals called Dorothy’s Place in her mother’s honor. It was so successful, Moore decided to earn her real estate license to pursue property management, and to help others start and manage their Airbnbs.
In the middle of the pandemic, Moore passed the real estate exam. Her entrance into the world of real estate was boosted by the support of family and friends who wanted her help with buying, selling and investing in real estate. “It’s been a complete surprise and a blessing,” she says. “I’m glad I didn’t pigeonhole myself into just focusing on property management. Real estate is a new-found joy and career that wasn’t on my radar or vision board.”
Moore became a top producer in her first year as an agent while maintaining her corporate career as a full-time project cost analyst. She leverages her background in finance and her analytical skills to study market trends and aid investors in making sound decisions.
Moore was named the 2020 Chicago Agent magazine Rookie of the Year and earned her place in the Coldwell Banker International Sterling Society in 2021. She says one of her biggest accomplishments is helping the majority of her siblings purchase their first properties, some in the same community and on the same block where they were born and raised. “Many people speak of creating generational wealth,” Moore says. “My siblings and I are walking examples of what that is and how to do it.”