Marketing Luxury Group
Michael LaFido is a top-producing Realtor and real estate consultant with over 17 years of experience in the real estate industry. His marketing has been featured in cover stories in Crain’s Chicago Business and highlighted at FOX News Chicago’s business hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury.”
Throughout his career, LaFido learned the importance of high-caliber marketing versus “traditional marketing,” which has become pivotal to his success. Over the past 17 years, LaFido and his team have developed a method that takes a more comprehensive and proactive approach when marketing a home.
LaFido, the founder of the Marketing Luxury Group, assists other real estate agents and affluent homeowners by providing top-tier services — including consulting, lifestyle marketing, public relations and coaching — and utilizing their proven and reputable strategies to help agents and owners sell their luxury homes.
LaFido has created the nationally recognized luxury certification for real estate agents, known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents who represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles LaFido outlines in his book, “Luxury Listing Specialist,” and teaches to agents across the world.
Many agents within the industry are calling LaFido’s methods “the new standard” for marketing luxury homes today.