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Challenging misconceptions about open houses

Time to hit the reset button

by Meg White

Open houses are largely paused for the moment, but maybe it’s time we hit the reset button. If you think the only reason agents engage in them is to appease sellers, you’re looking at the process all wrong. Smart brokers have figured out how to employ a multiplier effect to this age-old real estate technique to help power their business for the long haul. Learn how you can do the same. Read more from the issue here.

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