In the online age, when homes are essentially available 24 hours a day for anyone to take a digital tour, you would think that open houses as a selling strategy would no longer be a priority. But most top agents understand that there is ultimately no replacement for an in-person visit.

When implemented strategically, open houses are still a leading way to market your properties, build your client base, network with other brokers and, most importantly, sell your listings. Touring a home can bridge the gap between looking and buying, and can connect brokers with consumers who plan on buying in the future.

“Public open houses offer added exposure. They catch buyers at their early stage of looking, or perhaps catch a serious buyer who has eyes on a specific neighborhood,” says Tamara O’Connor, broker/owner of The O’Connor Team. “I also invite neighbors to our open houses because they are a good source to help us find a buyer. We also get the opportunity to showcase our marketing to future buyers, and to send direct mail to potential buyers in surrounding communities.”