Senior Vice President of Residential Lending
Homebuyers are in good hands with Amir Syed and his team at PERL Mortgage. A Chicago-based mortgage lender with 14 years of experience, Syed became the No. 1-producing Branch Manager at PERL Mortgage in 2016. Syed’s belief is that in five years, businesses will either all be internet-based or relationship-based. He is pouring the foundation for a built-to-last relationship-based business. On average, his group sees over 30 potential homebuyers weekly face-to-face to fully educate them on their homebuying process, which has resulted in raving fans. “Contrary to popular belief, Millennials are okay with face-to-face meetings,” he says. “They are big on education without the sales pitch and we’ve carved out a nice niche for us by providing that for them at a very high level.”
A rising star in residential lending, Syed has set a lofty goal: to be positioned as the most recognized and trusted first-time homebuyer mortgage resource in Chicago. His biggest accomplishment last year was coaching a team of only six loan officers to $250 million in total volume with 70 percent purchase business. “It was fun to do, and it brought me great joy in serving and coaching these loan officers,” he says. “Our long-term success will be directly measured to our level of leadership, coaching and empowering others through love.”
Syed says his clients and colleagues appreciate his face-to-face teaching style. “The future of real estate is working in teams,” he says, “and the workforce will be yearning for coaching. I pour energy into my staff of 50 because a more inspired staff means more leverage.” He heads the recruiting, hiring and advising efforts for his team at PERL Mortgage and leads the company’s sought-after lunch ‘n’ learns. Other training efforts include launching first-time homeseller classes and teaching tactics to agents.
In his free time, Syed supports the Grip Outreach for Youth, and some days he even has time to play golf. “I start each day in my 5 Minute Gratitude Journal and prime my mind with other sacred rituals to win the day and be the most effective leader I can be.”