Native Chicagoan Theo Jordan knows that traits like strong communication skills and trustworthiness are what resonate most with clients. Her understanding of what she describes as “people science” resulted in she and her partner, Jena Radnay, selling $60 million in volume in 2014 as well as an average list-to-sale price ratio of 97 percent.
Unsure of her next steps after graduating from the University of California, Santa Barbara, her father, a commercial real estate broker, suggested she pursue her real estate license, which she earned in 2009. She learned the ropes as an assistant to one of the top real estate brokers on the North Shore before partnering with @properties’ Jena Radnay in 2011. The pair now specialize in helping clients with diverse needs, including anyone from first time buyers to young families looking to move from the city to the suburbs and empty-nesters ready to enjoy downtown city living. They can meet any need because, as Theo says, “I honestly love working with as many different types of clients as possible because it exposes me to a diverse array of properties, and allows me to see buildings in Chicago that most people have never seen, and that gives me a unique perspective.”
Characterizing herself as upbeat and energetic, Theo strives to diffuse situations that might otherwise frustrate clients to help them remain confident throughout the buying and selling process. “I realize that being the glue – the calm one who keeps things together – is actually the core of our job as Realtors and that’s my approach,” she explains. She also points out that professionals in her line of work must be self-motivated because success hinges on internal drive and goal-setting. This is why she commits herself to achieving excellence by carefully managing client relationships and expectations. “I always tell my buyers, ‘I would never sell you something that I wouldn’t be proud to sell for you in five years.’ I think that goes a long way because it shows that I’m in it for the long term by building lasting relationships.”
Theo values and acknowledges that broker relationships are at the core of this business, not only client relationships, and “Being someone other brokers want to work with can go a long way in this industry and that inspires me every day.”