Contents

Cover Story

It’s difficult enough for agents to stand out from one another, so how can they differentiate their brand? Marketing campaigns are one effective way to do this, and they involve several different components. Read more in our cover story here.

Also:

• New Name, Same Message: Berkshire Hathaway HomeServices KoenigRubloff Realty Group 
• Corporate vs. Personal Branding

Editor’s Note

• Making Your Mark and Branding Your Message

News

• Home Sales Blooming Late in Spring Market
• 4 Market Trends To Watch

Agent Snapshot

• Coya Smith, Managing Broker/Owner, Smith Partners & Associates, Downers Grove

The Scene

• Kinzie Group Broker Luncheon
• WCR Annual Top Producer Panel

My Style

• Carrie McCormick, Luxury Real Estate Agent, @properties, Lincoln Park