In the Truth About Agents, readers tell us what’s what in Chicagoland residential real estate. This annual report examines agent income, training priorities, client profiles, new construction, sales teams, AI use and more.

Welcome to the 2024 version of the Truth About Agents, where we survey our readers to find out what’s what about the Chicagoland residential real estate industry.

Real estate professionals weigh in on training, marketing, compensation and more.

The Truth About Agents: Hear from a cross-section of real estate professionals in Chicagoland to find out what’s happening in our industry.

In the rapidly changing residential real estate industry, success hinges on mastering the local market. But as brokers focus their attention on providing the greatest insight for their clients, staying tuned in to what’s happening in the industry itself can be an even greater challenge. That’s why we publish our Truth About Agents issue every year.

In this year’s Truth About Agents survey, we go beyond the statistics with an analysis that contextualizes your responses with prior years’ survey results; the 2021 survey also serves up your comments on topics such as agents’ opinions of their brokerages, what their plans are for the future, how much they expect to earn in the coming year and much more.