By Carrie Gable  We hear it all the time: one of the best ways to have an effective and thriving online presence is to monitor who is looking at your content and which elements of your marketing are seeing

By Mitch Levinson Chicago real estate agents and homebuilders, are you using social media as part of your marketing strategy? If your answer is no, it’s most likely because you’re overwhelmed by all of the different social media outlets

By James James Customer Relationship Management is an integral part of of the business of being a Realtor, and the holiday season – which, amazingly, Target has already kicked off – is THE time to remind your clients who you are

A customer relationship management (CRM) system is vital to building a successful real estate business that’s based on referrals and repeat transactions. Not only will a top-notch real estate CRM help you stay organized and in-control, but it will

By Bob Brown What do Bill Gates, Jack Welch and many other successful business people have in common? They understand the power of strategic alliances. For realty firms and brokerages, strategic alliances with lenders can mean giving you more

By Alan Bryan Managing a company’s online reputation isn’t the easiest thing in the world to do. It involves a savvy mix of online relationship building, core online business tools and consistent attention to what’s being said about your

By Barbara Kleban It seems as though the hot topic among Realtors of late is e-marketing. To text or not to text? To email a newsletter or skip it and go to the Bears game (sigh)? Today’s marketing has

Welcome to the final installment of the How to Become a Neighborhood Expert series. In my first article, Part 1 of How to Become a Chicago Neighborhood Expert, we talked about setting up a blog as your online “hub,”

With summer ending and the fall weather upon us, now is the time to speak to your sellers about getting a jump on preparing their upcoming listing for the fall/winter market. As many of you know, the way a

By Matthew Collis Some self-proclaimed “experts” have said that email marketing is dead. Others swear by it. But at the end of the day, email marketing can be highly effective if it’s done right. In our business, IXACT Contact,

By Bubba Mills In today’s real estate market, if you know what you’re doing in the real estate owned (REO) arena, times can be better than good, even excellent – and definitely

By Bob Corcoran Have you been outside to check your thermometer? Trust me, the temperature is rising. Summer is shaping up to be a hot one – not just literally, but also for the traditional real estate market. Finally,

By Matthew Collis for AGBeat Many business professionals underestimate the importance of feedback and the value that it can bring to their business. No one likes receiving criticism, but feedback, both the positive and negative variety, can teach us

I watched a video today about a nine-year-old boy in Los Angeles named Caine Monroy. Take a moment to watch the video yourself and get a full understanding of the story before reading the rest of this. Done? Ok.

With almost 90 percent of all potential clients starting their home search online, most of us understand the power of being found in Google and other search engines when potential clients are looking for a Chicago broker. But have

By Bob Corcoran If you’re looking for a strategy to make some money over the next 20 years, you need to think young…and old. Word is out from the National Association of Realtors (NAR) that both Baby Boomers and