BY BRIAN HILLIARD In a market as tough as this, Realtors often want to know what they can do to meet more prospects and get more business. And while that’s certainly a good question, I’d submit that an even

Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web applications.

Facebook.com has more than 120 million active users. The new kid on the block, Twitter,

BY DOUGLAS SMITH Salespeople are getting hammered in today’s economic environment. Entire market segments have evaporated, potential clients are holding back on buying a home until the market changes and opportunities and new prospects are fewer and further between.

BY JOAN KAUFMAN Agents know that the key to success in real estate is to become an invaluable asset to your clients. Selling a home and preparing to move even in the best of times is a daunting task,

By Paul Speredes When dealing with a new construction or rehab building, there are a whole bunch of variables to keep in mind before getting that home in tip-top shape for the market. One aspect that many people overlook

By Melinda Joseph and Cece Gonzales Vidito Networking is an important part of marketing and business development, regardless of the current economic conditions. There are ways to put yourself out there to gain exposure at no cost and receive

BY PAT HEYDLAUFF Can you overcome a difficult real estate market to sell your client’s home by encouraging positive energy to enter it? What if you want to sell that home today? Are there things your client should do

BY BOB CORCORAN With talk of extending and expanding the tax credit for first-time homebuyers in a number of ways, now is a great time to hone your skills in dealing with this particular type of client. With the

BY RACHEL LOPEZ AND AMY BISSONETTE In these challenging economic times, most consumers are holding on so tight to their purse strings they can barely loosen their grip. Needless to say, money-saving strategies and financial savvy are more important

By Steve Adams Ask most people what they like about working with smaller real estate firms and you’ll hear answers such as “their personal approach” or “I’m not just a customer number to them” or “I get to work

By Tim Watson  In the early 1900s, Sears Roebuck Co. found a unique niche in the real estate market with modular homes. The company’s success began when returning soldiers from World War I sought opportunities to own the American

Helping to improve your community improves your bottom line By Aaron McManus A few short years ago, real estate values were shooting through the roof. The market carried many agents to a great deal of wealth, but now we’re

By Jessica Verduzco Recent statistics indicate the diversification of the U.S. population continues to grow, and yet the rate of multicultural home ownership lags significantly behind others. Real estate professionals may benefit by recognizing the opportunity to grow their

By Phoebe Chongchua As beloved as pets may be to sellers they can be a detriment to the sale of a home. One of the main reasons has to do with how convenient it is for buyers to see

By Nicole Nicolay Podcasting is simply a way of distributing digital media over the Internet using RSS. And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just

By Christian Kawas Today, many buyers are more open to hearing about overseas investments, rather than only hearing about what the U.S. has to offer. One reason for this is that domestically, potential investors are oversaturated with options and