The end of the calendar year is a time for reflection for many. How did 2024 go? Did I accomplish all my goals this year? It’s also a time to reset and re-energize for what’s ahead. What changes are needed for a successful 2025? How can I be best prepared to take on whatever is on the horizon? This works on both a personal and professional level.

At Chicago Agent, these questions help guide our December issue. Our cover story this month showcases industry predictions for 2025, featuring the perspectives of some of Chicagoland’s top leaders in residential real estate, lending and new construction. I’m happy to report there’s a lot of hope and optimism about what the market holds in the coming year.

In this month’s Association News column, new Chicago Association of REALTORS® President Erika Villegas explains why investing in yourself is the key to a strong year. Also in this issue, we take a deep dive into the recent National Association of REALTORS® Profile of Home Buyers and Sellers.

We pause to look back this month, compiling the best tips from our Top Coach columnists since January and combining them into one article.

Lastly, I want to thank each of you for engaging with our content in print, online and on social media this year. Our social media reach is more robust than ever, and our online readership is the strongest it’s ever been. We couldn’t reach those benchmarks without you, our readers. We plan to set the bar even higher next year.

I wish you all happy holidays and a successful 2025 in real estate.