In this fiercely competitive market, a modern real estate agent requires innovative technologies to succeed. Having an automated communication system is key to helping you save time to grow your business and provide your clients with the most effective service.

Nowadays, clients want prompt, individualized communication through channels of their choice — some prefer emails, some prefer texts and others through apps or other means. With so many options, it can be hard for us agents to keep up. The solution is to digitize your customer engagement.

Check out Freshdesk, an intuitive, omnichannel customer support platform, which does just that.

What is Freshdesk?

Freshdesk is cloud-based customer support software that’s feature-rich and user-friendly. With a variety of support channels available, such as live chat, phone, email and social media, it helps you assist consumers in their chosen mode of communication. In short, it is online cloud-based customer service software that offers support with all smart automation systems to do the work more efficiently and faster.

How does Freshdesk work?

Freshdesk enables real estate agents to:

1. Keep all data in one place

Maintain and track customer information, do away with various systems, emails, spreadsheets, etc. Instead, utilize a single, easily accessible system of records to manage all of your business dealings in one place.

2. Address customer needs with ease

Deliver customized experiences every time a customer contacts you via phone, email, social media, WhatsApp, live chat or Apple Business Chat. One of the keys to preserving a positive client relationship is personalization.

3. Increase output

Automate repetitive, time-consuming activities to speed up your service and make resources readily available. Quick responses and problem-solving demonstrate your sincere respect for your client’s time.

4. Cooperate with clients as a team

Give your internal and client-facing team members the tools they need to collaborate and communicate without difficulty to address clients’ needs and to facilitate a smooth transaction.

Some of the Pros and Cons of FreshDesk

The Pros:

• Simple to use

• Inexpensive

• Stylish and practical design

• Provides an expansive platform for customer assistance

• Automates advanced workflows

• Numerous integrations with other Freshworks products are simple
Mobile applications available for both iOS and Android devices

Cons

• SMS and Instagram integration are not available

• Limited rules and automation

• Can be challenging to set up

• Poor dashboard (Please note that Freshdesk Analytics is still in beta. The current dashboard only provides essential functionality)

• Support for all essential functionality is not particularly inventive compared to alternatives

• Not all the plans provide dashboards and analytics

Freshdesk Pricing

Freshdesk offers four pricing plans:

1. Free plan

Gives access up to 10 real estate agents for the basics.

2. Growth plan: $18/month or $180/year

Intuitive, industry-leading support for developing businesses. Includes all features in the free plan, including agent collision detection, plus automation, business hours, SLA management and more.

3. Pro plan: $59/month

High performance using advanced automation. Includes all growth plan features, custom apps, time tracking, performance reports, CSAT survey and a multilingual knowledge base.

4. Enterprise plan: $95/month

Fully functional with bots for business-level support.

Additionally, you can buy extra add-ons if the listed plans do not suit your requirements.

Bottom Line

Freshdesk offers the most comprehensive and user-friendly assistance across all channels from a single, unified platform to quickly answer client concerns with workforce automation. It’s a great way to keep things straight and automated, allowing you to reduce repetitive tasks and save time. Having a system like this in place will maintain client satisfaction and provide a better client service. Who wouldn’t want that? Happier clients mean a happier bottom line for your business.

Anne Ewasko is a veteran Realtor in the Chicago area and a longtime techie. Visit her at anne.luxhomechicago.com.