Funny videos from @properties show the ‘real’ side of real estate

by Emily Mack

Life-work balance: a phrase that every agent knows by heart. And now, a series of videos released by @properies pokes fun at the concept — while showcasing the functions of @properties’ technology platform, pl@tform™.

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The six memorable clips will feel familiar to any agent with a sense of humor. Each one features a frenzied Realtor named Katie (played by Katie McCollow) as she utilizes pl@atform™ to solve daily dilemmas. Across the various videos, Katie relies on easy-to-use tech like the @properties CRM, move score tool, brochure tool and @opens, a digital open house manager.

The online series, produced by Tandem, Inc., was originally conceptualized by @properties’ co-founder and co-CEO Thad Wong. “All Realtors know that real estate is a 24/7 job,” Wong said of the project. “Katie is like so many of us in the industry, trying to remain available to clients while juggling family and trying to find a minute or two for herself. We’re using humor to drive home the point that @properties’ technology makes it possible for agents to do it all.”

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