Lone Wolf adds Terradatum to extensive portfolio of proptech solutions

by Jason Porterfield

The proptech company Lone Wolf has added another tool to its offerings by acquiring the data analytics provider Terradatum.

Terradatum’s flagship solution, BrokerMetrics, aggregates licensed data from the MLS and enables brokers to engage in real-time analysis of market growth, market share, market dynamics and pricing. Other analytics tools from Terradatum include software for video marketing, competitive business intelligence and market analysis. With data from BrokerMetrics, brokers will have the information they need to focus their efforts.

“Terradatum is known for its fantastic point-in-time and historical analytics and benchmarking,” Lone Wolf CEO Jimmy Kelly said. “We plan to build on this foundation, layering in AI-enabled strategic insights and forward-looking forecasts, so that our broker customers have better, smarter, and more predictive information at their fingertips than ever before.”

BrokerMetrics joins several other solutions in Lone Wolf’s Broker Cloud to give brokers a comprehensive look at all aspects of their business, including Back Office, Insights and Recruit. Back Office offers real estate back office, accounting and financial reporting. Insights provides AI-driven, actionable information on sales forecasts, gross commissionable income and company dollar. Recruit is an AI-powered recruiting solution that is designed to locate the best agent for a broker’s office while ensuring the best possible fit.

Lone Wolf has invested in emerging technologies such as AI, data science and machine learning to speed up and simplify the work of real estate, from completing forms and getting signatures to business forecasting and reporting. The company also has made a series of acquisitions, including the lead generation CRM LionDesk, the digital real estate advertising firm HomeSpotter and Cloud CMA and Cloud Agent Suite creator W+R Studios.

Lone Wolf isn’t looking to remove people from real estate transactions, Lone Wolf chief strategy officer Chris Egan said. The company’s ultimate goal is to simplify the industry for professionals, whether they are agents, brokers or MLS executives.

“At its core, real estate is about people,” Egan said. “Unlike the industry disruptors, we’re not here to replace people or professionals in the transaction process; we’re here to empower them. This acquisition is all about getting better information in the hands of real estate experts and agents, so it’s easier for them to do what they already do – run a profitable business and serve buyers and sellers – now and into the future.”  

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