Top Chicagoland agents give their lead generation tips

by Jason Porterfield

Regardless of what market they work in or whether they specialize in a particular niche, a successful real estate agent is always looking out for the next buyer or seller lead. Whether they stick to traditional networking techniques such as referrals among their sphere of influence or they engage in major online pushes via social media or real estate websites like Zillow, they are always trying to generate new leads.

As the housing market continues to improve nationally and more members of the millennial generation move toward home ownership, agents have new opportunities to pick up potential clients and help them find the home of their dreams.

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