Rafay Qamar is the broker/owner at RE/MAX Northern Shores

Rafay Qamar, the broker/owner of RE/MAX Northern Shores, explains how agents can attract foreign homebuyers with their real estate business.

5. Internet Exposure – Create a visually pleasing listing that is easily searchable on international channels such as realtor.com, which is among the top home search sites on a global level. Use clear, concise verbiage that is easily translatable, along with attractive imagery that catches the attention of those browsing.

4. Photography – Let the home speak for itself. Hire a professional to capture high-resolution, well-lit, stunning images of a property that attract potential buyers. Provide a variety of photos in various angles. The more pictures, the better.

3. Include Videos – If the buyer cannot physically view a property, be sure to add videos and specifically a virtual tour to your marketing material. Make the best use of your targeted audience’s time by allowing them to see the home without leaving their seat.

2. Advertise the Area – Be sure to highlight nearby attractions, restaurants and schools. Make mention of proximity to airports and transit; other important areas of focus include climate, community and culture.

1. Play Up Rental Potential – Foreign buyers typically seek second homes and vacation properties. For such buyers, rentable properties are in especially high demand, so it is crucial to promote potential rental income.