Back to basics – why education matters for agents

by Marie Schutt


Marie Schutt is the managing editor of Chicago Agent

At first glance, “Education” may not seem like the most glamorous of real estate topics. But thorough knowledge of local markets, sales strategies, and best practices is integral to success in this business, and rather than associating education with droning training sessions or complicated modules, agents should see it as their ticket to success.

In our cover story, we discuss an issue that has long plagued residential real estate: it has a very low barrier to entry, and many newly licensed agents lack the practical knowledge needed to build an actual career in real estate. We break down the four main aspects of real estate agent education – licensing and continuing education, designations, online classes, and coaching – and how today’s agents are obtaining the information and training needed to succeed. How much of a difference do designations make in an agent’s business? What’s a real estate coach’s true value? How do agents know what online resources are worth their time (or their money)? Click here to find out.

What’s your take on real estate education? We want to hear from you. Send comments and feedback to marie@agentpublishing.com.

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