How Homebuyer and Seller Habits Change With Each Generation

by Tara Steele, AGBeat


According to the 2014 National Association of Realtors Home Buyer and Seller Generational Trends study, younger buyers are optimistic about their home and see it as a good investment, and older buyers are more likely to downsize to match changing lifestyles. Fully 80 percent of recent buyers believe their home is a good investment (87 percent of buyers age 33 and below, and 74 percent for buyers ages 68 and older).

Lawrence Yun, NAR’s chief economist, said Millennials are entering the peak period in which people typically buy a first home. “Given that Millennials are the largest generation in history after the Baby Boomers, it means there is a potential for strong underlying demand. Moreover, their aspiration and the long-term investment aspect to owning a home remain solid among young people. However, the challenges of tight credit, limited inventory, eroding affordability and high debt loads have limited the capacity of young people to own.”

NAR reports that more than one in 10 recent buyers had delayed their home purchase because of outstanding debt, and of the 20 percent of Millennial buyers who took longer to save for a downpayment, 56 percent cited student loan debt as the biggest obstacle. Fifteen percent of buyers ages 34 to 48 had delayed buying, while 35 percent cited student debt and 46 percent cited credit card debt.

Interestingly, Millennials plan to stay in their home for 10 years, while the Baby Boomer generation as a whole plans to stay for a median of 20 years.

Despite Tight Credit, Millennials are Buying in Droves

Even with the market frictions, the study found that the largest group of recent buyers was the Millennials, who comprised 31 percent of recent purchases, followed closely by Generation X at 30 percent. Younger Boomers accounted for 16 percent of homes purchased, Older Boomers made up 14 percent and the Silent Generation bought only 9 percent of homes.

The median age of Millennial homebuyers was 29, their median income was $73,600 and they typically bought an 1,800-square-foot home costing $180,000.

The typical Gen X buyer was 40 years old, had a median income of $98,200 and purchased a 2,130-square-foot home costing $250,000.

Who Buys in the City, Who Buys in the Suburbs?

Although most purchases by all generations were in a suburban area, Millennials were more likely to buy in an urban or central city area (at 24 percent), compared with only 12 percent of Older Boomers. The Silent Generation was more likely to buy in a small town; they also were more likely to purchase in senior-related housing, which was cited by 26 percent of older respondents.

Younger buyers stayed closer to their previous residence, moving a median distance of 10 miles, whereas older buyers moved longer distances, with Older Boomers at 20 miles and the Silent Generation at 30 miles.

The younger buyers placed higher importance on commuting costs than older generations, who placed higher importance on energy efficiency, landscaping and community features.

How Generations Find Their Home

As has been the case for many years now, the homebuying process begins online for most buyers, and the next step is contacting an agent, but Millennials stood out for looking online for information about the homebuying process before contacting an agent.

Younger buyers were more likely to first learn about the home they purchased through the Web; Older Boomers and the Silent Generation most often first learned about the home they purchased from their real estate agent.

Younger buyers relied on real estate agents to help them understand the buying process, while older buyers most appreciated real estate agents pointing out unnoticed features or faults with the property.

Buyers of all ages were most often referred to their agent by a friend, neighbor or relative, although older buyers were more likely to have worked with the same agent they previously used to buy or sell a home. In choosing a real estate agent, the agent’s honesty and trustworthiness were the most important factors for all ages, except for senior buyers, who more often mentioned the agent’s reputation, which was the second most important factor for other age groups.

Nearly nine out of 10 buyers of all ages were satisfied with their agent’s honesty and integrity, knowledge of the purchase process and knowledge of the real estate market. A comparable level of buyers would be likely to use their agent again or recommend to others.

Why Did Each Generation Buy and/or Sell?

Younger buyers typically moved to larger, higher-priced homes, but there is a clear trend of downsizing to smaller homes among both Younger and Older Baby Boomers, and the Silent Generation.

The reasons for selling a home also varied by generation. Younger sellers were more likely to need a larger home or to move for a job relocation. In comparison, older buyers wanted to be closer to family or friends, or said their home was too large or they were moving due to retirement.

The older the seller, the longer they were in their home. Millennials had been in their previous home for a median of five years, while the Silent Generation stayed for 14 years.

Sellers of all ages also typically found a real estate agent through a referral or friend, or used the same real estate broker or agent from a previous transaction.

While all sellers wanted help in marketing their home to potential buyers, younger sellers were more likely to want their agent to help with selling the home within a specific timeframe and pricing the home competitively.



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