Named the new marketing director of the city region for Coldwell Banker Residential Brokerage, marketing veteran Mark Pullinger is to now oversee marketing operations of six branch offices and 700 real estate agents.

“We are excited to have Mark join our team as marketing director in the city region, ” said Kathy Kalnes, regional vice president of Coldwell. “His extensive real estate experience executing strategic and results-driven marketing programs combined with superior leadership skills make him a tremendous asset to the continued growth of our company.”

Pullinger previously worked at Coldwell Banker in Southern California and was responsible for creative development and the execution of may successful and advertising programs. His experience also includes marketing new construction, luxury and traditional segments of the housing market, as well as a special emphasis on digital platforms, social media, field marketing programs designed to support agents.

“The real estate business is changing so rapidly with the explosion of digital marketing,” Pullinger said. “It’s an exciting time to be in this field and I look forward to continuously position Coldwell Banker Residential Brokerage as the expert in residential real estate marketing.”