What Are the Most Recognizable Brands in Real Estate?

by Peter Thomas Ricci


What real estate brands are the most recognizable to consumers? And which ones are the most respected?

There are numerous brands in the real estate industry, all of which follow unique business models and offer their clients and agents different experiences in the homebuying and selling process; which of those brands, though, is the most recognizable to consumers? And which brands, in turn, are the most respected? We put an infographic together that summarizes the findings of a recent survey, which provided answers to both of those questions:

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