Social media has become a vital component in the marketing strategy employed by today’s real estate professionals. Many have incorporated vehicles such as Facebook and Twitter into their daily business practices. In response to the explosion in social networking, Midwest Real Estate Data (MRED) was one of the first to create a service – its Share My Listings (SMyL) widget – to feed the insatiable social media giants.
The SMyL widget brings to MRED listing brokers and agents a full-fledged social marketing tool with the power to perform functions that positively and significantly impact the sale of listings. These services include sharing on popular social networking sites, the creation of embedded links to listings for blogs or company websites, the ability to display listings on Facebook business pages, the generation of custom QR codes and much more.
Both MRED brokers and agents have embraced the SMyL widget. As of this month, it has generated over 175,000 web hits from clients all over the world and much of the popularity has been attributed to its ease of use and overall effectiveness. MRED agents also have the option to place listings on Facebook, Twitter, LinkedIn and craigslist. The SMyL “ad” displayed on craigslist is not an average craigslist posting, but is designed to get people’s attention by being graphically eye-catching.
The popularity of the craigslist functionality surprised some. When measured at the beginning of January 2012, MRED brokers and agents had used the SMyL widget to display 789 listings on craigslist generating an average of 65 views per listing. There is a definite synergy between the SMyL widget and Craigslist, something that was anticipated by Chris Lambrou, MRED’s director of special projects and the creator of the SMyL widget.
“As a part of my responsibilities when developing new products and services, I monitor what is trending, especially in the cutting edge technology arena and popular social media sites,” said Lambrou. “I had craigslist in my sights for quite a while and was able to create functionality that I was satisfied more than met the needs of our users, including giving them the ability to monitor analytics from their craigslist post.”
The popularity of the SMyL widget has reached other markets including its launch this past September at NorthstarMLS in Minnesota. Since launch, the widget has generated 23,041 client hits from 69 countries and all 50 states.
“The success of the Share My Listings widget underscores the commitment MRED has to cutting edge tools and technology to assist our real estate professionals in being as competitive and successful as possible,” said Russ Bergeron, MRED CEO. “We are continuing our efforts to provide our brokers, agents, appraisers and ultimately the consumer with the best possible real estate experience for the benefit of the entire industry.