What Do Agents Look For in a Brokerage?

by Chicago Agent

According to Chicago Agent readers, the top quality agents look for in a brokerage is a supportive managing broker – and similarly, a lack of support makes the majority of agents want to leave a brokerage. Thirty-eight percent of agents look for a supportive managing broker, followed by 18 percent who look for support in general, 17 percent who look for a good commission split, 16 percent who look for fair lead generation, 8 percent who look for a brand name brokerage, and only 3 percent care about sales and legal advice within a brokerage.

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  • Gary Lucido says:

    I am dumbfounded that only 16% of agents mention lead generation as a primary concern. In this day and age when most agents are starving that should be the #1 priority. If an agent gets good lead generation all other problems go away.

  • Paul Martis says:

    I agree that lead generation and management of all leads is very important but the agent needs to be progressive and creative, not relying on their brokerage to generate the majority of their leads.

    Develop your CORE (Competencies, Organization, Resources, Evaluation) with the support of your brokerage and realtor associations at the local, state and National levels.

  • Management is the number one concern and it should be. I was in a situation where I was “thrown under the bus” by the Franchise and was faced with management that was not showing any interest in helping me to the crosswalk. I have landed in a situation where my (non-competitive) managers full time job is to make my business grow. Just being in a room with a leader who has your back (as I was at a reunion of the OLD bunch last night) makes you a better agent. Good topic. Thanks.

  • Gary Lucido says:

    Well, I maintain that the vast majority of agents can no longer effectively generate their own leads. The level of sophistication required is way beyond most agents capabilities.

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