What is the biggest challenge when working with clients from a different generation?

by Chicago Agent

Amy Bendigkeit
The Bendigkeit Bunch
Koenig & Strey/GMAC Real Estate
Glen Ellyn
As a Realtor with extensive sales training, it is always a No. 1 priority to identify the personality types of the people you are working with. Then you can adjust your style to best present the information you are trying to help them with, whether it is making a buying or selling decision, in a manner that speaks to them (analytical, driver, amiable or expressive). From there you need to discover how “with it” they are on technology and you sell them from there!

Cara Buffa
Real Estate Consultant
Prudential Preferred Properties
Lincoln Park
The biggest challenge while working with clients from a different generation is certainly a byproduct of ever-increasing technology. Our younger clients are on communication/information overload! They come to the table armed with plenty of information easily found on the Internet – some accurate, some not. Because of this, it is important as an agent to know how to manage expectations.

Elizabeth Splitt
Keller Williams
The biggest challenge in working with clients from a different generation would be communication. This should be one of the first questions upon meeting a new client. You can then tailor your marketing, home search, etc., to fulfill the client’s needs. While one client may prefer e-mails, another may like to be called. Knowing how to communicate with your clients will help you avoid issues down the road!

Steven Cohen
Coldwell Banker Residential Brokerage
Northwest Suburbs, Arlington Heights and Palatine
Working with clients from different generations is like working with clients with different personalities. We no longer treat clients “how we would like to be treated,” but rather use the platinum rule and “treat them how they wish to be treated.” Whether they are using texting, e-mail or snail mail we must become experts in communicating so that they will hear what we are trying to convey and we will understand their needs.

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