What is the difference between a high producer and a low producer?

by Chicago Agent

Elena Salman Falco
Associate Broker
Grove Realtors
Downers Grove

I believe, first and foremost, that a high-producing agent should have an extremely strong knowledge base in terms of their market place, as well as homes in general. Other factors include extensive marketing online and in print, a strong work ethic, confidence to pick up the phone and call someone on a house and being honest and ethical with all clients because it builds a trusting relationship for years to come. Finally, a positive mental attitude can help keep you motivated, even when the market slows.

Linda Feinstein
ERA Jensen & Feinstein Realtors

The difference between a high producer and a low producer is simple: motivation. A high producer is always looking for ways to improve and perfect what he or she does. A high producer also has to have enthusiasm and love for their job. High producers are committed to excellence and that is what makes them a success.

Mario Greco
Rubloff Residential Properties
Lincoln Park

The difference between a low producer and a high producer is that a top producer spends more time and money on his/her business than others. In addition, the top producer has systems in place to automate the intake, servicing and management – both during the transaction and after closing – of his/her business. Finally, no matter how slow the market may be, a top producer never stops spending time and money on the details.

Marty Phelan
Keller Williams Realty West Loop
West Loop

Top producers are constantly engaging in proactive lead generation in order to get listings for their business. Top producers also employ leverage through systems and talent in order to get more done. Low producers do not believe that they have the power to build their own business, and instead they tend to count on their leads to come from their brokerage.

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