David Wolf, the president of Related Realty.

Related Midwest, which is redeveloping three buildings in the former Museum Campus neighborhood currently, announced it will launch its own brokerage. The new firm, Related Realty, is expected to launch by early next month and will compete with other city brokerages.

This marks the first time Related has done anything like this; its offices in New York and Florida do not have their own brokerages. David Wolf, president of Related Realty, told Crain’s his goal is to target potential clients wanting to move from the developer’s many local projects, such as Park Tower on Michigan Avenue and 340 on the Park in the Loop.

“As a new firm starting from a fresh place, we are able to move ahead of the curve and be a bit more agile and innovative,” Wolf says. “At the same time, all of our agents are incredibly experienced and have worked in Chicago’s top neighborhoods. We were able to combine our insights about what works in today’s market with some of the industry’s best technology, and I’m very proud of the streamlined processes we have in place. I know our clients will feel those efficiencies in how well we communicate with them and respond to their needs.”

Wolf joined Related Midwest last July, and is an 11-year veteran of Chicago’s real estate industry. He says he already has an experienced team of top brokers on board with Related Realty, including long-standing industry leaders.