Before moving to Southwest Michigan, Jennifer Baron spent the early part of her career in Chicago, where she worked as a location scout and manager in television and film. This role catapulted her into real estate, as one of her duties was to find short-term rentals for cast and crew members, in addition to seeking the perfect locations for filming. Possessing a passion for Chicago architecture and a drive to work in real estate, she sent a letter to the founder of a brokerage she saw featured in Chicago magazine. Hired days later, Baron boasts a storied and successful career spanning more than two decades.

Unique to Baron, and a nod to her prior work experience, is that she approaches real estate transactions like productions. Her coordination of moving parts for optimal client experience is a reason why she’s referred to by clients as one of the hardest-working agents they’ve ever met. She strategically employs home staging and right pricing for market conditions. “Consistently, for more than a decade, my listings sell at or above asking price within days,” she says. “My three-pronged formula is right pricing, exceptional presentation and the best marketing available in the industry.”

In addition to numerous professional certifications, including Seller Representative Specialist, Pricing Strategy Advisor and Accredited Buyer’s Representative, Baron serves as chair of the Public Relations Committee for the Southwestern Michigan Association of Realtors. Proudly, she’s one of @properties Christie’s International Real Estate’s founding agents, now celebrating her 19th year with the brokerage.

A passionate environmentalist and organic gardener, Baron raises and releases Eastern black swallowtail and monarch butterflies to aid pollinator populations. She enjoys repurposing beautiful things — home decor items, in particular — and often puts her creative eye to use in design and remodeling projects for friends and clients.