With 11 years in the real estate industry, Paul Swanson leverages his background in the music industry to offer a unique experience to his clients. After a successful two-decade career working alongside Grammy award-winning musicians, Swanson transitioned to real estate, inspired by a desire to provide a better experience for home buyers and sellers. His approach is rooted in thoroughness, transparency and advocacy, ensuring that his clients receive top-notch service from start to finish.
Clients often praise Swanson for his communicative and detailed approach, describing him as easy-going yet thorough in his dealings. They appreciate his ability to anticipate their needs and plan accordingly, as well as his commitment to excellence through his multiple industry designations. These include certification as a Pricing Strategy Advisor, Real Estate Negotiation Expert, Seniors Real Estate Specialist, Seller Representative Specialist and e-Pro, highlighting his commitment to growth through marketing and technology. These designations have helped his buyer clients win in multiple-offer situations over 80% of the time and his sellers to close almost 2% higher than the market average.
Swanson’s business style is characterized by patience, approachability and a keen understanding of the intricacies of the real estate market and sales process. He takes the time to ensure his clients are well prepared before embarking on their real estate journey, discussing their goals, priorities and timelines in detail. Now with a largely referral-based clientele, Swanson builds lasting relationships with his clients and earns trust through his client-first approach and expertise.
Outside of real estate, Swanson is actively involved in and champions causes that are important to him, such as The Center of Concern and the Dear Jack Foundation, supporting those in need — from youth to seniors. During his time away from work, he enjoys playing a round of golf, taking in a Cubs game, or walking with his wife of 30 years on any number of the trails and lakes in the Chicago area.
