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Jon Goldman, Senior Vice President of Mortgage Lending

Guaranteed Rate Affinity

With more than 25 years in the industry, Jon Goldman takes a consultative approach to every loan while keeping the homebuyer’s needs at the forefront. He ensures every step is clearly defined, maintains communication throughout the process and keeps in mind the emotional aspect of the home-financing process —all summarized by his mantra of “Speed, Execution, Certainty and Accountability.” “It’s my job to get my client to the finish line as efficiently and smoothly as possible,” he says. Clients say he is knowledgeable and attentive, and that he treats them as if they were his only customer.

“My client base ranges from first-time homebuyers, families looking to upsize or downsize and investors looking to build their real estate portfolio,” says Goldman. “I love their stories and connecting with them on a personal level. I care immensely about each one of my clients and have become personal friends with many of them. They’ve grown to trust me and even refer me to their children, parents, colleagues and friends.”

Goldman has helped over 6,000 families in his career and is among the top lenders at Guaranteed Rate Affinity nationwide in loan volume. A member of the elite Chairman’s Circle for the last three years, he has been a President’s Club member for over 15 years. Goldman has been featured on Mortgage Executive Magazine’s list of the top 1% of mortgage originators in America and Scotsman Guide’s Top Originators for six years in a row and was named Lender of the Year by Chicago Agent magazine. He is consistently recognized as a top originator nationally, all while maintaining a nearly unheard-of net promoter score of over 95% and a customer loyalty score of 90%.

Although Goldman works hard, he is a family man at heart. “My family is the driving force behind everything I do,” he says. “Spending time with them and maintaining a work-life balance is one of the big keys to my success.” Goldman also contributes to nonprofit boards and currently sits on the Chicago advisory board for the Concussion Legacy Foundation, which helps create guidelines to reduce concussions in sports.

Guaranteed Rate Affinity, LLC. is a private corporation organized under the laws of the state of Delaware. It has no affiliation with the U.S. Department of Housing and Urban Development, the U.S. Department of Veterans Affairs, the U.S. Department of Agriculture or any other government agency.

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