While she has 28 years in the real estate business, Baird & Warner broker associate Emily McClintock discovered a new meaning in helping people buy and sell homes during the pandemic, when clients felt a greater urgency to get living situations on the North Shore sorted for themselves and their loved ones. “There is more of a purpose behind the sale,” McClintock says.
With her natural knack for problem-solving, she was able to adapt to the challenges COVID-19 presented, safely pivoting her services. While prioritizing safety, she never sacrificed customer satisfaction.
“My clients were coming to me and saying, ‘I need to move my parents near me,’ and, ‘We need to move to a larger home where my family can all be at home together, working, e-learning, exercising and spending time together,’” she recalls. “It was and still feels like I am being of service in a different way.”
McClintock used new technologies like FaceTime for virtual showings and open houses in 2020. For in-person showings, she and her clients used hand sanitizer, masks and gloves. Even with the learning curve of navigating new restrictions and regulations, she sold $15 million in real estate, making her a leading individual producer in her market, and so far this year, she’s already sold $18 million, putting her on track to exceed her output in 2020.
Her patience, as well as her extensive knowledge of real estate, is much appreciated by her clients, who consider her calm, collaborative and approachable, as well as easy to talk to. Having worked in the real estate industry for almost 30 years, McClintock has seen the market and economy through many ups and downs, which has given her a unique perspective that she shares with clients of all types.
