On a recent summer evening, Vesta Preferred Realty celebrated the release of its revamped branding at La Serre in Fulton Market.

The new logo aims to reflect the brokerage’s Chicago roots: A clean line paired with the Chicago star, the design represents both a tribute to the city and a symbolic “North Star” for clients, according to the firm, which was founded in 2009 by Managing Broker Grigory Pekarsky and CEO Brad Robbins.

“Chicago is a city that rewards hard work and provides boundless opportunity for the brave and bold,” Pekarsky in a welcoming monologue. “It’s the city where Vesta was founded, and it’s given us everything we’ve needed to thrive and build the team you see today.”