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Decoupling broker commissions could be coming
Agent commissions of the future could look...
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Stand out in any market
The real estate industry is beyond crowded...
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Making the American Dream happen: It’s Who We...
"There are not many other industries or...
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Marketing outside the comfort zone
Chicagoland agents tell us in this month’s...
If you have ever wondered how longtime agents get buyers and sellers to think of them, and only them, when it comes time to make a move in real estate, keep reading. Pop-up ads fueled by artificial intelligence, TikTok videos that make a lasting impression in under 60 seconds and opinion polls that engage followers online are a few of the ways veteran agents stay in front of clients and leverage the wide net cast by social media to maximize referrals — the lifeblood of any business. Read more from the issue here.